AriZona Real Estate insider!

Thinking about buying or selling a home? Zillow’s 2025 Consumer Housing Trends Report has some great insights to help guide your journey! Here’s what buyers and sellers are looking for when choosing an agent, how they prefer to communicate, and what matters most during the process.

First Impressions Matter

Did you know that 47% of buyers and 59% of sellers end up hiring the first agent they contact? That means it’s important to connect with someone who understands your needs right from the start. If you’ve worked with an agent before and had a good experience, you’re more likely to stick with them again.

Digital Tools Are a Must-Have

For both buyers and sellers, digital tools are a game-changer. Sellers are especially drawn to agents who offer high-quality photography (78%) and virtual tours (71%). Buyers are increasingly using 3D tours and interactive floor plans to get a better sense of homes before visiting them in person. If you’re selling, these features can help your home stand out!

Communication: Text Over Calls

If you prefer texting over phone calls, you’re not alone. Over half of buyers (53%) prefer to communicate with their agents via text or messaging apps, making the process more convenient and flexible.

Commissions: Mostly Fair, Sometimes Negotiable

Most buyers (70%) and sellers (73%) find agent commissions fair, but that doesn’t mean you can’t negotiate. In fact, 51% of sellers successfully negotiated a lower commission in 2024. If you’re buying or selling, it’s worth having that conversation with your agent.

Sellers Are Motivated by Life Events

For sellers, big life changes like growing families or job moves are often the reason for selling. Understanding your motivations can help you and your agent create a clear plan that meets your timeline and goals.

Whether you’re buying or selling, these insights can help you feel more confident about what to expect in your real estate journey. Make sure to work with an agent who offers the tools, communication style, and expertise you need!

For more details, you can check out Zillow’s 2025 Consumer Housing Trends Report for in-depth findings on buyer and seller preferences.